Product Management for the Enterprise

One of the most sought-after skills today in technology is enterprise software product management. This tutorial will give you an insider's guide on how to accomplish this task with clarity and confidence. This course will help you build, scale and manage software products for your enterprise, regardless of whether you are coming from another business function or another software field (such as the consumer web), etc. Learn how PMs identify customer needs and pain points, gather market information, and decide what needs to be built. You will learn how to work with your executive and development teams and discover why great product managers aren't sheepdogs but truth-tellers for organizations. Learn what success looks like for your product, and how product managers should approach their future career paths.

Blair Reeves, a Product Principal at SAS Software, previously held senior product management positions at Demandware (now a Salesforce Company) and IBM. Blair Reeves is a speaker, writer and consultant on enterprise software product management. He graduated from the University of Virginia and has an MBA from Duke University.