Understand the business development process and where lead generation fits in the process

Identify your target market, who you should target, and why it is important to be aware of what your competitors are doing

Find where to source new business and understand the importance of growing both your internal and external networks

Develop your unique selling proposition and your own personal capability statement

Build your social media presence to help gain recognition and build credibility

Undertake targeted calling by developing scripts, getting past gatekeepers, and handling objections