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Quantum Marketing with Raja Rajamannar

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$12

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

Raja Rajamannar is the instructor for this course, one of the most decorated and famous marketers in the world.

He is the president of The World Federation of Advertisers, chief marketing officer of Mastercard, and author of Quantum Marketing.

We will discuss the theories and reasons behind quantum marketing, as well as the next major skill challenge facing the industry.

Rajamannar shares new frontier strategies that can be used to navigate modern marketing challenges.

This course will examine the most important skills and duties that marketers need today, and how to develop them.

This course will examine the history of marketing and the impact it has had on the development of the future.

This course focuses on some of the most important emerging marketing technologies, such as machine learning, artificial intelligence, and multisensory. These technologies can be used to create campaigns that are successful within your company.

You will also be able to evaluate which marketing activities are most effective for different brands, products, and businesses.

This course examines consumer behavior and explains how neuroscience and behavioural economics can be used to help marketers better understand their customers.

This course will examine customer loyalty and brand loyalty and analyze the purpose and execution loyalty programs.

You will have a plan for modern marketing by the end of this course and be able articulate solid and tested goals and strategies.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Assess the skills needed to become a marketer today and tomorrow

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Evaluate how new technologies and processes will change the role of marketers

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Develop the critical thinking needed in a marketing role

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Explore what marketers must know to succeed

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Produce a peer-graded assessment showing your marketing strategy

Target Students

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This course is designed for those beginning a career in marketing and those who may have experience in the industry but no formal training

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The course covers marketing strategy and theory and considers how they can be applied in real life settings

Course Instructors

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Ruth Mortimer

Instructor

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.
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Brendan Porter

Instructor

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment
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$12

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