Welcome to Course 4, Sales & Marketing Alignment.
This course focuses on the most difficult challenge sales professionals must face, according to both academics and practitioners.
We discussed in Course 1: Effective Sales that strategy and sales must be integrated to create high value through sales functions. Marketing functions can also be used to support strategy and sales integration.
Next, the discussions moved on to sales strategy supported with intelligence analysis (Course 2), sales models and frameworks that support sales planning (Course 3)
This means that you can move on to the management and planning of sales. This is the time to address the most difficult challenge that sales professionals face with diligence - Sales & Marketing Alignment.
This course aims to teach you how to align concepts with alignment. It also provides recommendations and prescriptions that can be used to improve alignment. An increase in knowledge, skills, and competencies regarding sales & Marketing alignment will help to create more value from a strategic approach to sales planning.
