Management
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Social Impact in Business: How to Build a Brand that Matters

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4.5

(3)

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$10

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

2 hours per week

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Teaching Type

Self Paced

Course Description

This course will teach you how to create a socially-driven brand that brings purpose to your products and business processes. Making a positive social impact can be a powerful tool for business. Advertising has failed to grasp this lesson, with public trust in advertising falling by half in just 20 years. This course will teach you how strong brand purposes can be used to drive strong business results. In 2019, Pinterest saw 5000% more protest signs than 2018 and this data is backed up by data. You'll be joined by experts in ethical brand building. Learn why brands must now think beyond their own operations to make a positive impact on society. This course will provide you with guidelines and ideas for building purpose and social responsibility in a brand. Learn five digital tools to help you build a brand that fulfills its purpose at scale. You will also be introduced to the B Corp Directory. Good-Loop is the purpose-powered advertising platform that specializes in connecting brands, people and good causes. Good-Loop has helped many businesses worldwide find their purpose through clarifying their values and identifying the things that matter to their customers. You can see some of the steps in this course before you sign up.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Explore the context of the ever-evolving world of purpose

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Describe the evolution from social responsibility (doing good within your sphere of operations) to social business (having a positive impact on society)

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Explore the 'three layers of purposeful business' and how to move their brand from the outside in

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Develop the skills to build authentic purpose into every element of their brand - from creative ideas through to media execution, and also internal and external functions

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Develop a deeper knowledge of technologies & tools that can help brand deliver on their purpose at scale

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Develop an understanding of how to discover further pieces of tech and tools through the B Corp directory, and a brief overview of the function of the community

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Apply purpose to their business to build a brand that matters

Target Students

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This course is designed for anyone who wants to learn how to build a meaningful connection between a business or brand and its consumers, this could include brand owners and marketeers from global corporations, agencies, and SMEs, as well as individual bu

Course Instructors

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Good-Loop Team

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Good-Loop is a B Corp certified ethical ad platform that helps brands bring purpose to their marketing. Every ad engagement is converted into charitable donations to support amazing global causes, to date more than £1million has been donated.

Course Reviews

Average Rating Based on 3 reviews

4.3

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