Management
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Hands On Training
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Social Media Marketing with Advertising Week

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

This course is two weeks long and will give you the skills to create creative social media marketing campaigns that produce real results. Over half of the world uses social media. Every business that wants to promote themselves online has to use social media.

You'll learn from real-life cases how to use social media strategies and the best tactics for social media marketing professionals. This course is packed with intelligence from the top brands and organizations in the world. It shares insights from the most influential social media network players on the power of social networking.

You'll learn what digital marketing looks like in a social networking environment from Mark D'Arcy, Facebook COO, to Blake Chandlee VP of global business services at TikTok and discover the most recent social media formats. You'll learn the strategies behind social media using case studies from Dove and Ben & Jerry's.

Learn how to find the best social media channels for your marketing goals and tips for growing your social audience by creating great content on key platforms such as LinkedIn, Instagram, Facebook and Twitter.

You will feel confident and ready to manage a social media campaign that targets your target audience.

Advertising Week will provide guidance and help you to measure your ROI and social media impact.

CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Assess what types of social media marketing might be right for you

Investigate choices in social media marketing formats

Explore where to experiment with your social media marketing creation and where to plan

Describe your social media marketing goals

Produce a social media marketing plan

Target Students

This course is designed for anyone who would like to enhance their knowledge of social media marketing techniques and principles

Course Instructors

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Brendan Porter

Instructor

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment
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Ruth Mortimer

Instructor

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.

Course Accreditations

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