Strategic Design for Social Media

It is difficult and complex to create a coherent strategy for creating social media content. However, social media marketing requires you to create the conversations that this content stimulates.

This three-week course will teach you the thinking frameworks used by Wilderness to create conversations that reflect the brand's values and purpose. Marketing is all about data, and social media marketing is no exception. However, context is also necessary to give meaning to data and make them useful in conversation design.

Learn about immersion strategies and research, as well as how to create 360-degree views of your target audience via social media. The most important factor in improving your content is reviewing it. To better understand the impact on your strategy, it is important to review, optimize, listen, and refine your content.

This course will help you to refine and evolve content across all platforms using case studies from NOW TV or Discovery Channel. Wilderness is one of Europe's fastest growing independent agencies and this course will provide insights and expertise.