Information Technology
Hands on Training icon
Hands On Training
Hands on Training icon

Survey and Measurement Development in R

Course Cover

5

(3)

compare button icon

$12

$6

49% OFF

Visit Course

Visit Course

Course Features

icon

Duration

4 hours

icon

Delivery Method

Online

icon

Available on

Limited Access

icon

Accessibility

Mobile, Desktop, Laptop

icon

Language

English

icon

Subtitles

English

icon

Level

Intermediate

icon

Teaching Type

Self Paced

icon

Video Content

4 hours

Course Description

Although it is clear that marketers care about brand loyalty, it is difficult to measure. Instead, we can design and analyze surveys that measure this hidden construct. This course will show you how to analyze and create a survey that predicts customer behavior using ratings from 1-5. Learn how to collect survey data, and confirmatory factor analysis.

Course Overview

projects-img

Virtual Labs

projects-img

International Faculty

projects-img

Post Course Interactions

projects-img

Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

check-card-img

Introduction to Regression in R

What You Will Learn

check-card-img

Design surveys to get actionable insights via reviewing of survey design structures and visualizing and analyzing survey results

check-card-img

We will begin the scale development process and perform exploratory data analysis on freshly-collected survey data

Course Instructors

Author Image

George Mount

Data analytics educator

George works as an independent analyst and data analytics educator with the goal to help clients manage their data so they think more creatively. He holds a master degree in information systems with ...

Course Reviews

Average Rating Based on 3 reviews

5.0

100%

Course Cover

$12

$6

49% OFF

Visit Course

Visit Course