Survey and Measurement Development in R

Name: Survey and Measurement Development in R
Brand: Careervira
Price: 74 USD
Availability: InStock
Rating: 1 (1 reviews)

via

DataCamp

Course Report

Find detailed report of this course which helps you make an informed decision on its relevance to your learning needs. Find out the course's popularity among Careervira users and the job roles that would find the course relevant for their upskilling here. You can also find how this course compares against similar courses and much more in the course report.

Visit Course Report

Course Features

Duration

4 hours

Delivery Method

Online

Available on

Limited Access

Accessibility

Mobile, Desktop, Laptop

Language

English

Subtitles

English

Level

Intermediate

Teaching Type

Self Paced

Video Content

4 hours

Course Description

Although it is clear that marketers care about brand loyalty, it is difficult to measure. Instead, we can design and analyze surveys that measure this hidden construct. This course will show you how to analyze and create a survey that predicts customer behavior using ratings from 1-5. Learn how to collect survey data, and confirmatory factor analysis.

Course Overview

Virtual Labs

International Faculty

Post Course Interactions

Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

Introduction to Regression in R

What You Will Learn

Design surveys to get actionable insights via reviewing of survey design structures and visualizing and analyzing survey results

We will begin the scale development process and perform exploratory data analysis on freshly-collected survey data

Course Content

Expand all sections

Module 1: Preparing to analyze survey data

Module 2: Exploratory factor analysis survey development

Module 3: Confirmatory factor analysis construct validation

Module 4: Criterion validity replication

Course Instructors

George Mount

Data analytics educator

George works as an independent analyst and data analytics educator with the goal to help clients manage their data so they think more creatively. He holds a master degree in information systems with ...