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Information Technology
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Survey and Measurement Development in R

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DataCamp

5

(3)

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$12

$6

49% OFF

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Course Features

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Duration

4 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

4 hours

Course Description

Although it is clear that marketers care about brand loyalty, it is difficult to measure. Instead, we can design and analyze surveys that measure this hidden construct. This course will show you how to analyze and create a survey that predicts customer behavior using ratings from 1-5. Learn how to collect survey data, and confirmatory factor analysis.

Course Overview

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Virtual Labs

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International Faculty

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Post Course Interactions

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Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

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Introduction to Regression in R

What You Will Learn

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Design surveys to get actionable insights via reviewing of survey design structures and visualizing and analyzing survey results

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We will begin the scale development process and perform exploratory data analysis on freshly-collected survey data

Course Instructors

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George Mount

Data analytics educator

George works as an independent analyst and data analytics educator with the goal to help clients manage their data so they think more creatively. He holds a master degree in information systems with ...
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Course Reviews

Average Rating Based on 3 reviews

5.0

100%

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$12

$6

49% OFF

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