Management
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Understanding Marketing Basics

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$12

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

Marketing is an essential function of a business. It determines how your customers connect with your product, and can influence the success of your company.

This course is designed to teach you the basics of marketing. You'll learn the fundamental concepts and strategies of marketing to help you grow your business.

This course will teach you how to segment customer groups and create segments. You can market your product based on the needs of your target audience by using customer segmentation.

Marketing mix is the foundation of all marketing efforts. It includes the four Ps of marketing: Price, Promotion, Place, and Product.

This course will walk you through each component of the mix, helping you to identify key features and how you can use them in your business development.

Like individual customers, different markets have their own needs and wants. To maximize your chances of success, it is important to know the differences between foreign and domestic markets.

To understand how marketing can approach expansion, you'll need to compare the main differences between international and domestic marketing.

With your new marketing skills, you will be able to create effective marketing strategies and plans to target different markets and customer groups by the end of this course.

Course Overview

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Internship

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Job Assistance

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Identify the key concepts in the study of marketing

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Compare the key differences between domestic and international marketing

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Explain the principles of the marketing mix

Target Students

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This course is designed for anyone interested in understanding more about marketing and how to use marketing effectively within businesses

Course Instructors

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Imran Butt

Instructor

I am a Tutor in Business Management at the University of Kent, and have been working within higher education for almost 20 years. I also work as a consultant and run my own consulting boutique.
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$12

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