Understanding Marketing Basics

Marketing is an essential function of a business. It determines how your customers connect with your product, and can influence the success of your company.

This course is designed to teach you the basics of marketing. You'll learn the fundamental concepts and strategies of marketing to help you grow your business.

This course will teach you how to segment customer groups and create segments. You can market your product based on the needs of your target audience by using customer segmentation.

Marketing mix is the foundation of all marketing efforts. It includes the four Ps of marketing: Price, Promotion, Place, and Product.

This course will walk you through each component of the mix, helping you to identify key features and how you can use them in your business development.

Like individual customers, different markets have their own needs and wants. To maximize your chances of success, it is important to know the differences between foreign and domestic markets.

To understand how marketing can approach expansion, you'll need to compare the main differences between international and domestic marketing.

With your new marketing skills, you will be able to create effective marketing strategies and plans to target different markets and customer groups by the end of this course.