Using AI to Gain a Competitive Edge for your Customer Experience (CX)

This course is two weeks long and will equip you with the practical skills and knowledge to use AI to enhance customer service and increase sales.

Customers spend more time interfacing with brands via social media, websites, or other online channels.

This course will teach you how to make the most of customer data. Learn how to collect customer data and take immediate actions based upon deeper insights.

AI can be a key component in helping businesses to gain insights and improve their return on investment (ROI).

You'll learn about AI-driven technology platforms as you find practical AI applications that can help your business's AI evolution.

Additionally, you will learn how to create the infrastructure necessary to implement AI in your organization.

Jaimie Patel is the VP Marketing Science at Critical Mass. This agency is a leader in digital marketing and experience.

Jaimie has more than 15 years of experience in digital marketing, data sciences, and AI. She has been involved in numerous projects that identified smarter insights to improve digital marketing performance and enhance customer experience through machine learning-driven modeling and AI.

You'll be guided by her expertise to help you create an AI-driven culture in your company and develop a roadmap that will allow AI implementation to increase sales.