Navigating the Account Executive, Advertising Landscape in India with Step-by-Step Career Guide

The role of an account executive is different across different industries. Account executives at an advertising company are focused on customer relationships and acquisition. In larger firms, the account executive for advertising can be assigned one of two jobs that include either acquiring new clients or maintaining existing clients. However, in a smaller business, one executive can fulfill all duties. Account executives are the primary connection to the company and its current (or prospective) client. Therefore, strong interpersonal skills are essential, as customer satisfaction and service are important factors in determining the effectiveness of an executive. Other job responsibilities could include contract negotiation, as well as interacting with media outlets and distributors to arrange advertisements.

A lot of account executives work in an offices, but the job demands traveling to prospective clients. Account executives are given client accounts, and they typically travel to their client's offices frequently. While at the office, the account executive typically has two or three assistants who handle the administrative and logistical tasks. As an employee of a client, the account executive could be expected to be on call during off hours to fulfill the deadline or request of the client. Account executives typically report to an administrator or field director.

The people who hold these positions are typically more experienced account managers who have succeeded in keeping previous clients and enrolled numerous new customers. An undergraduate degree in marketing, business or another related field is usually required for this job. Some companies might prefer experience instead of the requirement for a degree.