Navigating the Account Executive, Public Relations (PR) Landscape in India with Step-by-Step Career Guide

Account executives for public relations help to build and maintain relationships with clients, and also increase the value of their brand for their business. They are accountable for maintaining current business accounts, creating new accounts, participating in meetings with staff, and editing documents to ensure they are consistent with the company's values. They also take part in internal training sessions to help incorporate core values like ethical business practices and ethics. One of their primary responsibilities is managing projects in conjunction with vendors and staff. Most times the public relations account executives are also involved in the development and implementing public relations programs which will help to promote their company's products or services. They also have to manage social media responsibilities. They typically are employed in offices and report on their progress to the president of their department of public relations.

To succeed in their job the public account managers must possess an knowledge of public engagement in addition to their contribution to plans and prepare for media relations. They should also be able to work in a team setting and have a positive outlook and possess strong interpersonal skills that aid in communications with clients as well as presentations to supervisors. They should have excellent communication and writing abilities, be able to solve problems efficiently and be able to manage multiple tasks in high stress environments.

An undergraduate degree from business, marketing or another related field is required to be considered for this job. Additionally, previous prior experience in the same public relations or handling of accounts is a plus.