Path to a Fulfilling Advertising Operations Manager Career in Singapore with in-depth Career Guide

Path to a Fulfilling Advertising Operations Manager Career in Singapore with in-depth Career Guide

21 June 2024

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Navigating Your Path to Success in Advertising Operations Manager: A Comprehensive Career Guide

Features

Table of Contents

  • 1. Advertising Operations Manager Career Guide: Introduction

  • 2. What is Advertising Operations Manager?

  • 3. Roles and Responsibilities

  • 4. Prerequisites

  • 5. Essential Skills for Advertising Operations Manager

  • 6. Industry Outlook

  • 7. Top Courses To Master Advertising Operations Manager

  • 8. Summary

Navigating Your Path to Success in Advertising Operations Manager: A Comprehensive Career Guide

Advertising Operations Manager Career Guide: Introduction

The career guide provides a detailed roadmap of Advertising Operations Manager position, part of the Marketing & Advertising industry within Singapore that offers potential career growth.

What is Advertising Operations Manager?

An advertising operations manager creates advertising plans and improves them whenever necessary. The manager usually works with a team of other advertising personnel to look over the current advertising model. This team tries to discover areas that can be improved in order to achieve better revenue.

The advertising operations manager should know all types of advertising that the company uses, such as television ads, billboards, website ads, and search engine ads. The manager may work with a graphic design team and other creative departments in order to collaborate to create optimal advertisements. Working with an analytics team is also important in order to gather current data relating to campaign progress. In some cases, the advertising operations will be directly in charge of carrying out analytics. When problems are detected with advertising, the manager should carry out analyses in order to determine the causes and correct them. It is also important to carry out various tests to determine the feasibility of the success of new ads. Therefore, strong problem-solving skills are needed.

This a management position, so past managerial experience may come in handy. Since this is an advanced position, many years of experience in the field is usually preferred. General management duties such as hiring, scheduling, employee evaluations, and providing employee direction are usually expected. In some cases, the advertising operations manager will have to administer training and carry out presentations, so strong public speaking skills are important. A minimum of a bachelor’s degree is usually required.

Roles and Responsibilities

An Advertising Operations Manager oversees and manages all aspects of advertising operations in Singapore. Their main responsibilities include:

  • Campaign Execution: Ensuring smooth execution of advertising campaigns, including trafficking, creative QA, and troubleshooting.
  • Ad Tech Management: Managing ad servers, tags, pixels, and other ad tech tools to optimize campaign performance.
  • Data Analysis: Analyzing campaign data to provide insights and recommendations for future optimizations.
  • Team Collaboration: Coordinating with cross-functional teams such as sales, creative, and analytics to ensure successful campaign implementation.
  • Performance Tracking: Monitoring and reporting on key campaign metrics to stakeholders.
  • Process Improvement: Continuously improving operational processes and workflows to enhance efficiency and effectiveness.
  • Vendor Management: Collaborating with ad tech vendors and partners to maximize campaign capabilities and resolve issues.
  • Industry Compliance: Ensuring compliance with advertising regulations, privacy policies, and industry standards.
  • Training and Development: Providing training and support to team members to enhance their skills and knowledge in advertising operations.

Prerequisites

Prerequisite for a Advertising Operations Manager

Educational Qualifications

Top Professional Certifications

Work Experience and Internship

Tools Knowledge required

Essential Skills for Advertising Operations Manager

Essential skills that can help you prosper as Advertising Operations Manager:

Salary Insights

Early Career

Industry Outlook

The advertising operations manager role in Singapore is projected to experience significant growth in the market. According to a 10-year analysis, the number of employment opportunities for this position is anticipated to increase steadily. With the rise of digital advertising, the demand for advertising operations managers is expected to surge. As companies allocate more resources towards advertising campaigns and online platforms, the role of advertising operations manager becomes increasingly critical. Based on data from Google, this position is expected to offer a promising future with ample job prospects.

Top Courses To Master Advertising Operations Manager

If you are prepared to advance your learning journey towards becoming an Advertising Operations Manager, you have arrived at the ideal destination! Outlined below are the leading courses that can facilitate a prosperous vocational journey for you

Summary

An advertising operations manager is responsible for creating and improving advertising plans, including analyzing data and collaborating with creative and analytics teams. It is a managerial position that requires experience in the field, strong problem-solving skills, and public speaking skills. In Singapore, alternative roles for an advertising operations manager include digital advertising analyst, programmatic advertising specialist, creative ad operations coordinator, and ad tech solutions manager. The advertising operations manager role in Singapore is projected to experience significant growth with the increasing demand for digital advertising.

Features

Table of Contents

  • 1. Advertising Operations Manager Career Guide: Introduction

  • 2. What is Advertising Operations Manager?

  • 3. Roles and Responsibilities

  • 4. Prerequisites

  • 5. Essential Skills for Advertising Operations Manager

  • 6. Industry Outlook

  • 7. Top Courses To Master Advertising Operations Manager

  • 8. Summary