Learn All About Web Analytics Best Practices with this Future Learn's Course

Shruti Waghmode

08 June 2023

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Course Overview

The learners get to explore some of the fundamentals of this increasingly popular skill, Web Analytics, and learn how to apply it to their own online business. You will begin by looking at the basics of web analysis, including the web analytics process, different types of web analytics and what they are used for, before exploring some key areas in more detail.

As you work your way through the Digital Skills: Web Analytics course, you will focus on how organizations and individuals can benefit from learning analytics. Here, you will look at overall traffic, leads acquired, leads converted, your sales funnel, and so on.

The online web analytics course also elucidates the powerful ways analytics tools are used to examine website performance against targets, gain insight into user behaviors and needs & how the site meets those needs, and optimize the ability to make modifications to improve the website based on the results.

As you round off the course, you will learn how to apply web analytics. One of the examples of web analytics tools includes Google Analytics. It is used in a business setting for a variety of business-related tasks.

"The course teaches how to track where the web traffic is coming from, where and how the traffic converts to sales leads, and where those leads come from."

- Shruti Waghmode

Course Structure

This online certification program is self-paced, particularly keeping in mind working professionals. It is spread over 2 weeks and requires an effort of at least 2 hours per week.

This training program has 2 detailed modules that allow learners to learn at their pace, interact with peers and clear their doubts with the teachers. In addition to having access to all of the best analytics tools for website covered in the program curriculum, learners are presented with real-world scenarios highlighting the benefits of web analytics right from the start of the course.

This course is for anyone with interest in web analytics which is looking to develop their entrepreneurial skills, preparing to enter the workplace, or looking to change careers. The learners are trained such that they can track where the web traffic is coming from, where and how the traffic converts to sales leads, where those leads come from and how to use web analytics effectively.

Moreover, demarcation of specific blog posts, topics and pages that attract the most traffic, web analytics reporting best practices, the busiest weekday in terms of traffic, and the popular keywords people prefer to type into search engines to arrive at your website; these technicalities would be taught with ample practical examples.

Technically, the course is spread over 2 prime modules:

Module 1: Explore different types of analytics and the importance of web analytics for business.
Module 2: Review the processes to continually improve your product or business, including measuring objectives and outcomes.

Insider Tips

In order to get the best out of this course, I have included some important tips below that I think you might find useful.

Take the Quizzes Seriously

Listen to the website analytics best practices course attentively and take the quizzes as soon as you finish the respective lecture. Sometimes, you may not get the answers to the question right away and that’s the moment when you should try reading the questions before actually listening to the videos, this way you can give more importance to the topic on which the question is based. This will save you a lot of time and help you complete the course sooner.

Use of Significant Tools or Plugins

The easiest way to create a web analytics report is by installing the right code in the right place, and then waiting for the collected data. For this you can use tools like GoSquared and WordPress plugin.

Adhere to Critical Terminologies
Visitors online: The current number of active visitors.
Traffic timeline: The amount of traffic for every day of this week, versus every day last week.
Notifications: Important notifications about changes to your website, such as adding a new plugin or a Really Simple Syndication (RSS) feed, so you can monitor changes your team is making.
Sources: Your current top referring websites for traffic. These could be press features, social media accounts, or affiliate sites.
Content: The top performing content in terms of views received.
Location: Where your current active visitors are coming from. This is always listed by country, so you can take a quick glance of where your traffic is most from.
Engagement: The current average engagement levels of the people on your website: average minutes or seconds on your site, bounce rate percentage, page views per session on your site, and average time of active engagement (not just visit time).
Campaigns: shows you your top referrers of paid traffic, and includes the number of referred visitors and the campaign name.
Languages: Languages gives you the system languages for who is on your site.

Prerequisites or Requirements

I recommend the following should be handy once you commence this wonderfully curated capsule:

Fundamentals of Digital Marketing Course by Google Garage
The Basic Understanding of How to Develop Professional Websites and How to Attract Web Traffic

Final Take

Currently, I am a student in DPS. Web analytics can be intimidating, no doubt. But with dedicated practice and revision, you will gradually learn how to use web analytics and be able to practice it effortlessly. In case you want to further your knowledge you could take up a course on Data Analytics next.

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