Beginner in Google Analytics? This Program is Just for You!

Vidhiya S B

06 April 2023

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Course Overview

Google Analytics for Beginners walks new users through creating an account, implementing tracking code, and configuring data filters. It teaches how to use the Google Analytics interface and reports, as well as how to create dashboards and shortcuts. In addition, the course will show how to analyze basic audience, acquisition, and behavior reports, as well as set up goals and campaign tracking.

Justin Cutroni and Krista Seiden's teaching style was elaborate, which makes it easy to understand the subject and implement it.

"This is the best program for beginners in Google Analytics to understand how the platform can be utilized efficiently. From setting up and using the interface to tracking the measure of ad campaigns, this curriculum covers it all."

- Vidhiya S B

Course Structure

The course deals with setting up the account, implementing tracking code, setting data filters, operating the analytics interface and setting goals to hit the target audience. Videos and text notes are provided to aid learning. By doing this program, I learned how to implement Google analytics in a real-time scenario, which in turn helps me run websites successfully and perform data analysis. There are 5 modules in the course and it is structured as follows:

Unit 1: Introducing Google Analytics
- Lesson 1: Why Digital Analytics?
- Lesson 2: How Google Analytics Works
- Lesson 3: Google Analytics Setup
- Lesson 4: How to Set Up Views With Filters
Unit 2: The Google Analytics Interface
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding Overview Reports
- Lesson 3: Understanding Full Reports
- Lesson 4: How to Share Reports
- Lesson 5: How to Set Up Dashboards and Shortcuts
Unit 3: Basic Reports
- Lesson 1: Audience Reports
- Lesson 2: Acquisition Reports
- Lesson 3: Behavior Reports
Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: How to Measure Custom Campaigns
- Lesson 2: Tracking Campaigns with the URL Builder
- Lesson 3: Use Goals to Measure Business Objectives
- Lesson 4: How to Measure Google Ads Campaigns
- Lesson 5: Course Review and Next Steps

Insider Tips

To get the best out of this course, I have included some important tips that you might find useful.

Prepare Flashcards

Maintain flashcards, note down all the points, and follow the hands-on tour carefully. Flashcards are a powerful tool for learning and retaining information. They are a set of small cards, typically made of cardboard or paper, that contain brief information or questions on one side and the corresponding answers on the other side.

Create a Schedule and Stick to it

Set aside specific times each week for studying and completing coursework. This will help you stay on track and avoid procrastination.

Stay Organized

Keep track of important dates, deadlines, and assignments. Use a planner or calendar to help you stay on top of your work.

Take Breaks and Manage your Time Wisely

It is important to take breaks and manage your time wisely. Don't overload yourself with too much coursework at once, and take breaks when you need them to avoid burnout.

Stay Motivated

Stay motivated by setting goals for yourself and rewarding yourself when you meet them. Remember why you enrolled in the course and keep your end goal in mind.

Final Take

I am currently in my second year of engineering. This course gave me insights into how analytics works. It is a beginner-friendly course in the field of analytics. This course will remain relevant as it is a skill essential for industries and businesses. If you want to study this subject further, I would recommend the following courses: