Is Google Analytics Certification Worth the Investment?

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Is Google Analytics Certification Worth the Investment?

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John Williams

07 June 2023

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Is Google Analytics Certification Worth the Investment?

Google Data Analytics Professional Certificate Review

It is no lie that the Google Analytics Certificate is totally worth it. It covers basic and advanced Google Analytics concepts. This includes planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.

The google data studio certification aims to provide a clear understanding about what Google Analytics is, how it works, and how it helps in digital marketing. It also covers the various ways to keep a tab on all the important analytics metrics, which are key for running any successful business.

"I have always wanted to understand how Google Analytics works so that I can have a better understanding of digital marketing campaigns. Especially as I run many such campaigns as part of my work, undertaking this course was thus a good decision."

- John Williams

Course Structure

It is a self-paced, well-curated intermediate-level course. The duration of the course is 3.5 hours. It is taught online by experienced faculty members.

The instructors were very good and used real-life examples and case studies to give us a clear understanding of concepts. Their teaching style was simple yet left an impact. The professors associated with this course have degrees from renowned institutions. The program thus offers an excellent opportunity to study under international professors. They are the best in the industry and have experience in building great products for their organizations.

The data studio certification covers a lot of interesting subjects, with (usually) good explanatory videos and walkthroughs. The program includes instructor-moderated discussions that provide great opportunities to make and build connections. The curriculum prepares the learners for a career in the real world. Certified analytics professionals become experts in Exploratory Data Analysis, Data Cleaning, Data Collection and Warehousing, Data Modeling, Data Visualization, and more.

Technically, the course is spread over not more than 2 prime modules:

  • Module 1: Certification Requirements
    • Google Analytics Individual Qualification Exam
  • Module 2: Study Google Analytics
    • Google Analytics for Beginners
    • Advanced Google Analytics

Insider Tips

In order to get the best out of this course, I have included an important tip below that I think you might find useful.

Assessment and Grading Criteria:

There were videos that you could watch multiple times before taking assessments; also there were questions at the end of every module. Clearing the assessments is mandatory before proceeding further to the next topic. The google data analytics certification is worth it and provides an insightful analytical path to individuals.

Final Take

I work as a Vice President in Edtech. I have always wanted to understand how Google Analytics works so that I can have a better understanding of digital marketing campaigns. Especially as I run many such campaigns where we use google AdWords for digital marketing campaigns.

Key Takeaways

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Covers basic and advanced Google Analytics concepts

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Learn how Google Analytics helps in digital marketing

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Develop skills in Exploratory Data Analysis, Data Cleaning, Data Collection & Warehousing, Data Modeling, Data Visualization, and more

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Observation of important analytics metrics

Course Instructors

John Williams

Vice President & Business Head

Currently, Vice President & Business Head at Imarticus Learning. 17+ years of rich experience in Sales Leadership & operations roles at various top SaaS, Edtech and IT firms. Also, 8+ year...