An Introduction to Macro Environmental Analysis and Business Strategy

How can you create a winning business plan? And how does the macro environment impact your strategy formulation? This two-week course is for managers and students of business. It will help you understand the concept of business strategy, and how to unlock the potential of the macroenvironment.

The course will allow you to discuss strategy and globalization and provide a detailed analysis of the macro environment. A series of case studies will be used to assist in the decision making process about where a company should place itself in the globalized environment. Globalization has been a major economic theme for the past 30 years. This course will examine the business benefits and drawbacks of globalization, as well as the obstacles to global business.

The PESTLE framework allows you to explore the macro environment. PESTLE (Political Economic, Social, Technological and Legal) is a powerful business-analysis tool that helps you identify the key factors that influence an organisation's performance.