Course Features
Duration
2 weeks
Delivery Method
Online
Available on
Limited Access
Accessibility
Desktop, Laptop
Language
English
Subtitles
English
Level
Intermediate
Teaching Type
Self Paced
Course Description
Course Overview
International Faculty
Post Course Interactions
Hands-On Training,Instructor-Moderated Discussions
Skills You Will Gain
Prerequisites/Requirements
This course has no formal prerequisites, and you can complete this course using our aBarkment app as an example But if you have your own product idea, we encourage you to explore our Product Design and Rapid Prototyping courses You can leverage the mockup
What You Will Learn
Customer AcquisitionLearn about paid and free customer acquisition methods from AdsAn introduction to social marketing, email marketing and more
Launch!Prepare, launch, execute, and gain your first usersOutline a go-to-market strategy and gain the know-how to execute on itLearn SEO (search engine optimization) skills to get your first users
Measurement FundamentalsLearn to use data to iterate and optimize your marketing plan
Pre-launchCreate marketing goals in order to focus your marketing planStart thinking about your distribution plan and consider what keywords work best for your goalsLearn about the beta-testing community, and prepare your landing pages
Understand the UserLearn to define and create a targeted marketing plan for specific user segmentsAnalyze your competitive advantages and disadvantages through market segmentation and learn how to position your productConduct competitive analysis in order