Question 1

When will I have access to the lectures and assignments?

Accepted Answer

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

Question 2

What will I get if I subscribe to this Certificate?

Accepted Answer

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Question 3

What are digital marketing and e-commerce?

Accepted Answer

Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

Question 4

What do digital marketing and e-commerce specialists do?

Accepted Answer

Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.

Question 5

Why start a career in digital marketing and e-commerce?

Accepted Answer

During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved onlineâ€”between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.

Question 6

Which jobs will this certificate help me prepare for?

Accepted Answer

By the end of this certificate, learners will be equipped with the skills required for the following entry-level roles, among others: Digital Marketing Coordinator, Marketing Assistant/Associate/Specialist, Marketing Manager, Search Engine Optimization Specialist / Analyst, Search Engine Marketing Specialist/Analyst, Paid Search Specialist, Content Specialist,Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, and E-commerce Analyst.

Question 7

What tools and platforms are taught in the curriculum?

Accepted Answer

Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.

Question 8

What background is required?

Accepted Answer

No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!

Question 9

Why enroll in the Google Digital Marketing and E-commerce Certificate?

Accepted Answer

You'll learn these job-ready skills in our program through interactive content (discussion prompts, quizzes, and activities) in under six months, with less than 10 hours of flexible study a week. Along the way, you'll work through a curriculum designed with input from top employers and industry leaders. You'll even have the opportunity to complete a portfolio that you can share with potential employers to showcase your new skill set. After you've graduated from the program, you'll have access to career resources and be connected directly with employers hiring for open entry-level roles in digital marketing and e-commerce.

Question 10

Do I need to take the course in a certain order?

Accepted Answer

We highly recommend completing the courses in the order presented because the content in each course builds on information learned from earlier lessons.

Assess for Success: Marketing Analytics and Measurement

Course Features

Course Description

Module 1: Introduction to assess for success: marketing analytics and measurement

Module 2: Use metrics from Google Analytics and Google Ads

Module 3: Measure the success of marketing campaigns

Module 4: Share metrics and insights with stakeholders

Course FAQs