Competitor Analysis: From Business Level Strategy to Organisational Structures

What is competitor analysis and how can it benefit businesses? To be successful, you must understand your competitors. This 360-degree, two-week course will show you how.

The purpose of competitive analysis is to identify the major competitors and research their products, sales and marketing strategies. A competitive analysis framework and tool can be a key part of your business strategy and decision-making.

This course will help you understand the importance of understanding your organisation's values and goals, as well as why it is important to consider your competitors as stakeholders. The course will also cover the various types of organizational structures such as the "lean pyramid".

Use the right tools to perform competitive analysis. While many tools are specific to a niche, you can use more general tools to analyze multiple competitors and their strategies. This will give you a better understanding of the competition's efforts and help you identify potential growth avenues.

By leveraging a company's core competencies, business level strategies can help customers add value. This course will show you how these strategies can be used to help your company achieve a competitive edge in the market.