Content, Advertising & Social IMC

Do you want your content to become viral? Who doesn't! To make content that stands out in today's oversaturated world, it takes a thoughtful and integrated approach. This fourth course in the Social Marketing Specialization, "Content Advertising & Social IMC", will teach you how marketers successfully navigate today's media landscape. Engaging content is a key component of social marketing. Experts will help you solve the paid/owned/earned media puzzle and create a platform-specific approach to growing your market share. The course will also include a review of integrated marketing communications strategies for social and how they are being used around the world. It also contains gamification tips to keep your audience coming back. You will also learn how to advertise on Facebook and other social media sites.