Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder

Do not allow Salesforce marking to become too overwhelming. This course will show you how to create and manage Salesforce Marketing Cloud Attribute groups in Contact Builder. Attribute group allow you to go beyond a static data extension to your journey communication to create relationships that can be used for powerful journeys. You'll first learn about Salesforce Marketing Cloud contact builder and how to combine data sources into relationships using attribute groups. Next, you will learn how to create attribute groups and best practices for their use at enterprise scale. To improve segmentation and relevancy, you will also learn how to link these relational data with Journey Builder. This course will equip you with the knowledge and skills to use Contact Builder to create attributes and send journeys.