Digital Marketing: Marketing Channel Objectives

Learn the essential skills you need to improve your digital marketing performance

Do you feel like you are constantly moving from one marketing activity into the next, without knowing what you have achieved? You're not the only one. Digital marketing is largely done on an ad-hoc basis.

This course covers two weeks of digital marketing and how to use it to drive organisational results. It also covers how to continuously improve your digital marketing activities.

For success, align and measure your organisational goals

Even if your organisational goals are clearly defined, it doesn't necessarily mean that they align with the needs of your target audience. This course will help you to use tools and techniques to help your organisation achieve the goals you set while being in line with your target audience personas.

You'll be able create objectives that can be measured beyond vanity metrics like followers and likes. While volume-based metrics may be useful in some cases, they can be used to help you make informed decisions about channel selection.

Learn how to use data-driven approaches to drive your strategy

You'll learn how to use data-driven digital marketing strategies. This includes setting clear objectives in your web analytics and defining your different levels of goals. You'll be able draw on your newly acquired skills to create effective end-to-end activities and campaigns.

Target Internet with The Open University was designed by digital marketing specialists

Daniel Rowles, Lead Educator, is an award-winning author who also voices the Digital Marketing Podcast. He has provided expert advice to the BBC, Sony and Tesco, Vodafone, Mercedes-Benz, L'Oreal, Warner Bros., and Vodafone.