Digital Marketing: Personas and User Journeys

Find out how to capture the attention of your target audience

It is becoming increasingly difficult to attract attention in a digital marketing world that is constantly changing and evolving.

This two-week course will teach you how to create marketing plans that place your organization in the right place at the right time for your target audience. You'll learn how you can optimize your digital activity to maximize its impact so that you can stay ahead of your competition.

It is crucial that you understand your target audience and their online journey when planning digital marketing. This course will teach you how to map user journeys and user personas.

You'll learn the core principles of user-centred designing and how to apply them to personas or user journeys. This is essential to ensure that your target audience is at the center of your digital marketing activities. These will help you create digital marketing plans that align with your business goals and your audience objectives once you are familiar with them.

Daniel Rowles, Target Internet's CEO and Lead Educator, is an award-winning author who is also the voice behind the Digital Marketing Podcast. You'll benefit from his many years of experience with brands like Warner Bros., Tesco, Vodafone and Mercedes.

Engaging videos and activities will teach you the basics of digital marketing. You can then apply what you have learned to your own work immediately.