Evaluating a Business Plan

These modules include the development of business plans cover pages, executive summaries and company descriptions, management, operations (including management profiles, organizational charts), services and product lines, market analysis (including SWOT/PESTEL analyses), sales, marketing, financial management, projections (including key financial ratios) and appendices.

Before diving into each component, the course will begin with an overview of what makes up a business plan. Students will be able to go through each section of the case at the end to improve their understanding of the subject.

The course Evaluating Business Plans will give students key insights into business plan development and allow them to practice through a case study.