Fundamentals of Google Analytics by Skillshare

Jeff Sauerin, Google Analytics expert, teaches you how to make the most of your website data. This class is simple and straightforward.

Every lesson contains actionable tips and tricks that will help you communicate your goals, increase conversions and use your website for business improvement. Key lessons include:

• Based on visitor behavior, you can set custom goals
• Segments and content groups can be used to better understand your users
• For insight into traffic sources, track campaigns and search terms

This class will teach you how to navigate Google Analytics. You'll understand your data and turn it into actionable insights. It will also help you greatly increase your website's effectiveness.