Getting Started with Digital Marketing

Through dynamic videos and practical learning activities, this three-week course in digital marketing will cover everything you need to know about the subject. This course will cover all the essential concepts, techniques, skills, and knowledge required to plan, implement, and maintain a successful digital marketing strategy. You'll begin by identifying the purpose and core principles of digital marketing. Then you will learn the key considerations to ensure optimal performance across multiple digital channels.

This will cover both inbound channels such as email marketing and affiliate marketing, as well as outbound channels such as video and display advertising. The buyer journey concept will be used to help you understand how to engage a audience. It will also distinguish between email strategies. You will also learn the key steps to setting up a successful social media marketing campaign. The key components of search engine optimization (SEO), as well as the different email strategies that can be used to acquire and retain customers, will be clearly defined. Learn about the importance of UX for users and the role of Google Analytics when driving data-driven decisions. You will also learn how to recognize key digital display advertising components. The course will be taught by digital marketing experts from the Digital Marketing Institute, the global standard in digital marketing certification. There are over 120,000 members and over 22,000 certified professionals.