Logotype Design: Create Brand Marks with Typography Skillshare Original

Debunk logotype design! A logotype is a single-piece of type that prints a word, or group of letters. It is the perfect base to showcase your brand or company name in logos and brand assets, media kit designs, and other marketing materials.

This 60-minute class features Mackey Samstag -- who is best known for creating the "scripted Instagram logo" -- and creating a logotype to go with his friend's skate shop. Bite-sized lessons cover:

• understanding your market
• Writing balanced letterforms
• Advanced ligatures
• Working with symmetry

You will be able to create your own logotype for your company, project or yourself by the end of this class. This class is ideal for beginners looking to learn basic building blocks, professionals looking for new tricks, or brand strategists who are eager to get behind the scenes.