Management of Fashion and Luxury Companies

Discover how luxury and fashion companies operate and learn about their products, marketing strategies, and retail strategy. Learn about business models and international development and explore product categories from industry experts. This course focuses on strategic brand management in fashion and luxury companies. It is a balance act of tradition vs. creativity, expert vs. experimental, casual vs. fashionable. The goal is to enhance the brand's value while keeping it relevant and current in the global market.

The course will cover topics such as new channels for retail, media, and business decisions that can be used to promote the brand in emerging markets.