Master Digital Marketing: Introduction to Marketing

Effective marketing requires understanding human behavior. You can gain insight into the motivations of your customers by studying the successful marketing strategies over time and the ones that are changing. This will help you make better marketing decisions. This course covers the fundamental theories and historical principles that underlie all marketing today. It lasts three weeks.

Understanding the best marketing methods and the latest trends in digital marketing will help you plan your marketing strategies. You'll also learn about different models that can be used to plan your strategies, such as the hub and spoke and Maslow's hierarchy. This knowledge will allow you to gain a better understanding of human behavior and motivations that will influence your marketing strategies.

It is important to know which marketing channels are most effective in today's digital age.

Marketing via podcast, email and social media will be discussed.

You'll also be able to see case studies that demonstrate the value of adopting digital technology. The process of creating a digital strategy will be explained to you so that you can implement marketing strategies in your organization.