Master Digital Marketing: Marketing Fundamentals

An organisation's marketing mix is what you use to promote a product or brand.

This three-week course will allow you to examine case studies from top brands such as Adidas and see how it affects the marketing mix.

To understand the best strategies for each stage of the customer's journey, you will also need to examine the sales funnel. This knowledge will help you optimize customer experience, sales, and reduce expenditure.

We'll be looking at all the ways that you can create interest in a product or brand, such as using emails.

This article will help you to understand how automation can be used to build and manage email databases.

You can use this information to improve your lead generation and conversion.

Customer experience is the core of everything you do. This can result in increased sales and a better brand reputation.

This course will teach you how to implement effective marketing strategies.