Master Digital Marketing: Marketing Strategy

It's more important than ever to understand your audience, how to grow your brand and how to optimize and measure success. Without a strong digital marketing strategy, a business can't thrive.

This three-week course will guide you through the process of creating a digital strategy to align your marketing activities with your goals. It also optimizes your digital channels. To see how digital strategies work in practice, you'll be shown examples, templates and case studies. You will also learn which techniques are most effective.

This course will teach you how to create your own marketing strategy that can be used for clients or your business. This strategy will help you identify your target audience and create clear targets.

To understand the importance of competitor analysis for your own strategy, you'll be able to perform competitor analysis. You'll also learn how to analyze SWOT and PESTEL to improve your marketing strategies.

To ensure that your strategy is implemented successfully, you will need to be aware of the legal, ethical and policy issues. You will be able to develop, deploy, monitor, and evaluate your marketing mix strategy by the end of this course.