Master Digital Marketing: The Marketing Mix

You need a marketing strategy in order to succeed, regardless of whether you are a small-business owner, a marketer, influencer or affiliate marketer. This three-week course will teach you the importance of a marketing strategy and how it can help you place the right product at the right moment. As you learn how to implement the marketing mix, you will be able to examine your message and plan for it. These four Ps are the foundation of your marketing mix. These are: product (or service), price, promotion, and place. The course will help you understand the four Ps and answer crucial questions like "What are you selling?" What are your customers? How will you market your marketing messages? This understanding will allow you to create effective strategies for customer loyalty, product roadmaps and promotion. After you have learned the four Ps, you can expand this list to include process, people, and physical evidence. To give you a complete understanding of the marketing mix, we'll look at each P and how they interact with each other. This targeted marketing approach will help you generate more leads and increase revenue and keep you ahead of your competition.