Hands On Training

Relationship Marketing Strategy for Financial Services

State Bank of India

via

edX

Course Features

Duration

6 weeks

Delivery Method

Online

Available on

Limited Access

Accessibility

Mobile, Desktop, Laptop

Language

English

Subtitles

English

Level

Intermediate

Effort

3 hours per week

Teaching Type

Self Paced

Course Description

Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction management to relationship management and create meaningful relationships with the sole objective of enhancing customer value.

Relationship marketing is a long-term marketing strategy, for building personalized relationships with customers. The aim is to achieve customer loyalty and trust by providing an improved financial experience based on a complete understanding of the customer.

This course deals with creating and nurturing relationship marketing strategies in the financial services industry, to foster enhanced customer engagement and add more value to the relationship. The course aims to create a mindset of an “open and nurturing relationship”.

Course Overview

International Faculty

Post Course Interactions

Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

Familiarity with basic concepts of Service Marketing and Customer Service.

What You Will Learn

Financial services professionals must transition from transaction management to relationship management to enhance customer value.

Marketing now emphasizes the value created for customers rather than the product or service.

Relationship marketing in the financial services industry involves creating personalized relationships to foster customer loyalty and trust.

Course Content

Expand all sections

Module 1: Relationship Marketing – The Realm and the Fundamentals

Module 2: The Principle of Positive Relationship and Relationship Management Process

Module 3: Managing Customer Defection. Implementing a Customer Reactivation Strategy to rekindle lost relationship

Module 4: Customer Loyalty Stages and Loyalty Action Plan. Becoming a Loyalty Leader – A profitable aspect of Relationship Marketing

Course Instructors

Dr. Bindu K. Nambiar

Faculty at State Bank of India

Dr. Bindu K. Nambiar serves as Faculty (Marketing) at the State Bank of India's Apex Training Institute, State Bank Institute of Consumer Banking in Hyderabad. Dr. Nambiar has 18+ years of academic a...

Hari S Iyer

DGM & Senior Faculty at SBICB, State Bank of India

Hari S Iyer, M Com & CAIIB, Dy General Manager & Senior Faculty, State Bank Institute of Consumer Banking, is a career banker with an experience of over 35 years with State Bank of India. He has work...

Mukti Prakash Behera

Faculty at SBICB, State Bank of India

Mukti Prakash Behera has completed his Executive PGPM from Xavier Institute of Management, Bhubaneswar and has to his credit an MBA degree from Pondicherry University. He is UGC – NET qualified and h...