Social Media Marketing: Managing Social Media

Social media marketing experts can teach you the skills you need

Your social media channels can go from being average to extraordinary. It is not just about the content or channel you use, but also how you manage them.

This course is two weeks long and will teach you the essential tools and techniques that will allow you to effectively plan and manage social media channels.

Create a solid social media management strategy

You'll learn how to create and refine a social media management strategy. You'll learn how to manage social media effectively, including insight tools, planning frameworks and day-to-day management tools.

You'll also learn how to create a social media policy that guides your work and helps avoid disasters.

Effective social media campaigns require planning resources

Social media and content production can take a lot of resources. You'll learn how to manage time and budget and how to make the most of the resources you have.

You'll learn how you can implement processes and tools, such as a content schedule, to ensure smooth delivery of your strategy every day.

Use social listening tools to maximize your impact

You'll learn how to use critical social listening tools. These tools will give you vital market, audience, channel, and channel insights. They can be combined with web analytics and channel analysis to ensure that you stay ahead of your competition by continuously improving your social media activities and campaigns.

Target Internet with The Open University was designed by digital marketing specialists

Daniel Rowles, CEO of Target Internet, will share his extensive experience working with brands such as the BBC, Sony and Tesco, Vodafone and Mercedes.