Statistics for Marketing

This course focuses on the statistical foundation that Marketing Analytics is built. This course focuses on understanding a data set and getting insight into its meaning. The second section of the course focuses on sampling and how you can ask specific questions about your data. The third section addresses those questions using analyses. Market Analysts make many mistakes today because they don't understand the concepts behind the analytics that they run. This can lead to them running the wrong tests or misinterpreting the results. This course will give you the knowledge you need to be able to explain what you're doing and why.