Strategic Management and Innovation Specialization

This specialization focuses on the changing world of business strategy. It focuses on the increasing importance of design, user experience and innovation in shaping competitive advantages. Learn about the concepts of goal setting, value creation and global integration. You will also learn how to critique traditional theories and frameworks within the context of current business realities. The final Capstone Project will require you to create and defend an integrated business strategy to address a real-world case study prompt.