Strategic Planning: Target Markets and Business Decision-Making

It's vital that organisations place strategic choice at heart of business plans in this fast-paced world. This course is two weeks long and will equip you with the skills to make smart strategic decisions and improve your decision-making abilities in a business setting. The success of any business depends on strategic decisions being made at all levels. This course will help you make strategic decisions at all three levels. The Boston Consulting Group matrix, or BCG matrix, will assist you in long-term strategic planning. The BCG matrix will help you assess the dynamic environment and consider portfolio and investment growth opportunities. It also helps you decide whether to discontinue products.

This course will cover leadership and strategic direction, as well as competitive dynamics and how they can be used to help you create a strong senior management team. The importance of strategic leadership in creating value for a company will also be covered.