(Downloadable files can be found under the Project & Resources Tab.
This course covers all aspects in the brand design process. This class covers everything from portfolio presentations to sketching. It covers topics such as:
- Understanding Client Briefs
- How to ask the right questions
- Client and Competitor Research
- Finding the right target audience
- Create a Customer Persona
- Find a Style Direction
- Finding a Brand's Place in the Market
- Word Association Exercises
- Word Mapping and Other Brainstorming Activities
- Sketching Concepts
- Learn how to be creative
- How to select concepts for further development
- The Complete Logo Design Process
- Selecting the right typeface
- Finalizing our logos and gridding
- How to create a logo system
- Typographic System Creation
- Create a flexible color system
- Understanding Color Psychology and Its Effects on Brand Design
- To further develop color palettes, you can use mockups and projects to help.
- Real World Projects: How to Apply Our Brand Systems
- Learn how to write ad copy for your brand
- Writing and creating your brand voice and language
- Brand Photography Rules
- Develop a complete client presentation
- Case Study: Creating a Behance Portfolio
- Understanding the Basics of Brand Standards & Brand Guidelines
Brand development is a key part of the company's marketing and success. I will show you how to create a successful brand design.
This class will gently guide you through the process using a real-world branding project that uses a case study of a sushi restaurant and delivery company. This course was created to help you offer branding packages that will land higher-paying clients and propel you to the next level of your design career.
This course will give you the skills to spark creativity, ideas and concepts, and set them into motion. We will cover several tools that can be used to prevent creators block, and to make it easier to come up with meaningful, relevant and authentic ideas.
It doesn't have to be scary to look at blank pages again. You will feel confident filling these pages with polished content that will impress your clients.
We will create a case study presentation that you can use to build a strong portfolio. We will create a client presentation as well as a brand guidelines manual for people to help them use the brand design and identity system that you created.
This course is a great mix of theory and real-world projects. This class is intended for people who have completed any of my software courses, or have basic knowledge about Adobe Photoshop and Adobe Illustrator. We will not cover beginner-level software basics.
This course includes a 50-page brand design guide. It details the entire class in an easily accessible pdf. This course includes a style presentation Adobe Photoshop photoshop template, an Adobe Illustrator brand presentation Template, and an Adobe Photoshop Behance portfolio Template.
Are you ready to make a difference? To improve your design skills and change your career direction? You want to be a designer who understands both the business side and the design side of branding to create strong brands. I will see you in your first lesson.
