The Strategy of Content Marketing

Copyblogger is the author of this course and UC Davis Continuing and Professional Education are partners in creating it. This course will teach you the key strategies that content marketers use in order to retain and acquire customers. You will be able to create, plan, implement, measure and analyze the success of content marketing strategies, craft compelling copy and use a strategy framework for writing. This course can also help you build your professional authority and brand through content marketing. Learn how to implement the concepts and create your personal brand using content marketing.