Using Salesforce Marketing Cloud Connect

Marketing Cloud Connect allows marketers to create a single customer relationship. This is possible by combining Marketing Cloud's marketing capabilities with Salesforce CRM's data and campaign management capabilities. This course will cover the main features of Salesforce Marketing Cloud Connect. You'll first learn how to access powerful Marketing Cloud tools from Sales or Service Clouds. Next, you will learn how Salesforce data management, segmentation and campaign management tools can be used to create data-driven customer experiences. You'll also learn how to analyze and track the performance of your campaigns. After completing this course, Salesforce Marketing Cloud Connect will give you the knowledge and skills to engage customers at crucial stages of their customer journey with relevant communication.