A Vice-President Assistant (AVP) in charge of Consumer Lending is a crucial job in an institution of finance. The position entails overseeing the department of consumer lending that is accountable to provide credit and loans to consumers on an individual basis. The AVP is accountable for overseeing day-to-day operations and ensuring that they are in the compliance of lending policies and regulations, as well as driving the expansion and growth of their consumer loan portfolio.The AVP of Consumer Lending is involved in strategic planning, establishing goals for lending, and establishing new loan products and services that satisfy the requirements of their customers. They collaborate together with the other department, including marketing and risk management, to ensure that credit underwriting is effective as well as marketing campaigns and customer retention efforts.Furthermore, the AVP is in charge of managing the loan officers and other support personnel, providing training as well as guidance and feedback to ensure the highest levels of efficiency and satisfaction with customers. They study the market, competitor activities and feedback from customers to find areas for improvement and formulate strategies to improve the efficiency of the efficiency of the consumer lending business.Overall the AVP for Consumer Lending plays a vital part in ensuring the viability and financial viability of the department, and also contributes to the overall development and overall financial stability of the company.