Business Manager, eCommerce / Web

eCommerce or web business managers are responsible for researching industry trends and analyzing these trends to provide strategic business recommendations to the organization. The main objective of the eCommerce or web business manager is to help develop and support their organization's eCommerce business strategy and provide continuous improvements and solutions for its web site. Individuals in this position generally report to the vice president of marketing.The day-to-day responsibilities of the eCommerce or web business manager include developing and implementing strategies for brand development, budget creation and management, as well as creating and monitoring key performance metrics. They are also tasked with ensuring all online information is current and accurate, and the display and presentation of products within the eCommerce space is of high quality. This position typically is full time, although additional hours may be required as deadlines approach or urgent situations emerge. A majority of time is spent in the office, though some outside travel to customer locations may be required.eCommerce or web business manager positions generally require a minimum of a high school degree of equivalent. A bachelor's degree in business, sales, marketing management, or a related field is preferred, and experience in eCommerce marketing is required. Excellent organizational and multitasking skills are a must, and strong knowledge of standard imaging and design software is a plus. These managers must possess excellent time-management skills and must be able to work on multiple projects at a time. Strong written and oral communication skills, attention to detail, and the ability to work independently are preferred.

As a Business Manager, eCommerce/Web with 6-9 years of experience in Australia, your main responsibilities include:

• Overseeing the development and execution of eCommerce strategies to drive online sales and revenue growth. You will be responsible for planning, implementing, and monitoring eCommerce strategies to ensure effective online sales and revenue growth.
• Managing website operations, including content management, product catalog, pricing, and promotions. You will be in charge of managing the day-to-day operations of the website, ensuring accurate and up-to-date content, product catalog management, and implementing pricing and promotional strategies.
• Analyzing website analytics to identify opportunities for improvement and optimize the user experience. You will analyze website analytics data to gain insights into user behavior, identify areas for improvement, and optimize the overall user experience to drive conversion rates and customer satisfaction.
• Collaborating with cross-functional teams, such as marketing, IT, and customer service, to ensure seamless integration and alignment of eCommerce initiatives.

For a Business Manager, eCommerce/Web, the following qualifications are required:

• In-depth knowledge of eCommerce platforms and web technologies to effectively manage and optimize online sales channels.
• Strong analytical and problem-solving skills to analyze market trends, sales data, and customer behavior in order to develop strategies to drive revenue growth.
• Excellent project management abilities to coordinate and oversee the implementation of website enhancements, marketing campaigns, and customer experience improvements.
• Proven experience in digital marketing, including SEO, PPC, social media, and email marketing, to drive online traffic and increase brand visibility.

The role of a Business Manager in eCommerce/Web is crucial for effective operations and growth in Australia. With 6-9 years of experience, professionals can explore various alternative roles. Here are four options to consider:

• Senior eCommerce Manager: A position that involves overseeing and optimizing the entire eCommerce strategy, including website management, online marketing, and customer experience.
• Digital Marketing Manager: A role focused on developing and implementing digital marketing campaigns, utilizing various channels such as SEO, SEM, social media, and email marketing to drive online sales.
• Product Manager: A position responsible for managing the lifecycle of digital products, including conducting market research, defining product strategy, and collaborating with cross-functional teams to ensure successful product launches.
• Operations Manager: A role focused on optimizing operational processes, inventory management, and supply chain logistics to ensure seamless order fulfillment and customer satisfaction.

According to data available from Google, the job role of Business Manager, eCommerce/Web in Australia is projected to experience significant growth in the market. Over the past 10 years, analysis suggests a steady increase in demand for professionals in this role. With the ever-growing importance of online commerce and the expansion of the digital landscape, employment opportunities for Business Managers in eCommerce/Web are expected to multiply. While specific numbers were not provided, the data points indicate strong growth potential for this position in Australia.