Business Manager, eCommerce / Web

eCommerce/web business managers are responsible for researching industry trends and analyzing these trends to provide strategic business recommendations to the organization. The main objective of the eCommerce/web business manager is to help develop and support their organization's eCommerce business strategy and provide continuous improvements and solutions for its web site. Individuals in this position generally report to the vice president of marketing.The day-to-day responsibilities of the eCommerce/web business manager include developing and implementing strategies for brand development, budget creation and management, as well as creating and monitoring key performance metrics. They are also tasked with ensuring all online information is current and accurate, and the display and presentation of products within the eCommerce space is of high quality. This position typically is full time, although additional hours may be required as deadlines approach or urgent situations emerge. A majority of time is spent in the office, though some outside travel to customer locations may be required.eCommerce/web business manager positions generally require a minimum of a high school degree of equivalent. A bachelor's degree in business, sales, marketing management, or a related field is preferred, and experience in eCommerce marketing is required. Excellent organizational and multitasking skills are a must, and strong knowledge of standard imaging and design software is a plus. These managers must possess excellent time-management skills and must be able to work on multiple projects at a time. Strong written and oral communication skills, attention to detail, and the ability to work independently are preferred.

As a Business Manager, eCommerce / Web with 6-9 years of experience in Canada, your main responsibilities include:

• Oversee and optimize the performance of the eCommerce website, ensuring smooth functionality, user experience, and high conversion rates.
• Develop and implement effective digital marketing strategies to drive traffic, increase online visibility, and generate sales.
• Lead a team of eCommerce professionals, providing guidance, coaching, and support in order to achieve business objectives.
• Analyze data and generate actionable insights to improve business performance, identify market trends, and make informed decisions for growth.

For a Business Manager, eCommerce/Web, the following qualifications are required:

• In-depth knowledge of eCommerce platforms and web technologies to effectively manage and optimize online sales channels.
• Strong analytical and problem-solving skills to analyze market trends, sales data, and customer behavior in order to develop strategies to drive revenue growth.
• Excellent project management abilities to coordinate and oversee the implementation of website enhancements, marketing campaigns, and customer experience improvements.
• Proven experience in digital marketing, including SEO, PPC, social media, and email marketing, to drive online traffic and increase brand visibility.

The role of Business Manager, eCommerce/Web is crucial in driving online business growth and optimizing digital strategies. With 6-9 years of experience in Canada, professionals can explore various alternative roles within the industry. Here are four options to consider:

• Digital Marketing Manager: Responsible for developing and implementing comprehensive digital marketing campaigns, including SEO, SEM, social media, and content marketing.
• Product Manager: In charge of overseeing the entire product lifecycle, from ideation to launch, including market research, competitive analysis, and product strategy development.
• Customer Experience Manager: Focused on enhancing customer satisfaction by improving the end-to-end online shopping experience, including website usability, customer service, and post-purchase support.
• Data Analyst: A role centered around analyzing eCommerce data to identify trends, optimize conversion rates, and drive data-driven decision-making within the organization.

According to Google, the job role of a Business Manager, eCommerce / Web in Canada is projected to experience significant growth in the market. Over the past 10 years, this position has shown consistent growth and is expected to continue its upward trajectory. With the increasing emphasis on online business and web presence, the demand for professionals in this field is expected to rise. As a result, a considerable number of employment opportunities are likely to be available in the future for individuals specializing in eCommerce and web management.