Description

A position as an Assistant Professor of Marketing is a position in academia that is usually located in colleges and universities. The job entails teaching marketing classes, conducting research and advancing market research with publications and talks. An Assistant Professor who is successful in Marketing has a thorough understanding of the theories, concepts and current trends. They are accountable for the creation of syllabuses, designing courses, and giving lectures that educate and engage students. They also oversee student projects, provide advice on the development of careers, and be a part of academic committees. This job requires excellent communications skills, a strong research background and a desire for encouraging student growth in the marketing field.

Roles & Responsibilities

As an Assistant Professor of Marketing with 3-6 years of experience in the United States, your main responsibilities include:

  • Designing and delivering marketing courses, utilizing innovative teaching methods to engage students and promote active learning.
  • Conducting research and publishing scholarly articles in reputable marketing journals, contributing to the academic reputation of the institution.
  • Advising and mentoring undergraduate and graduate students, providing guidance on academic and career development in the marketing field.
  • Participating in departmental meetings and committees, collaborating with colleagues to develop and enhance the marketing curriculum and overall program.

Qualifications & Work Experience

For an Assistant Professor of Marketing job role, the following qualifications are required:

  • A Ph.D. in Marketing or a related field, demonstrating expertise in the subject matter and the ability to conduct high-quality research.
  • Proficiency in teaching undergraduate and graduate courses in marketing, with a deep understanding of marketing principles, strategies, and practices.
  • Strong communication skills to effectively engage and interact with students, fostering a positive learning environment and providing guidance and mentorship.
  • Demonstrated industry experience or practical knowledge in marketing, such as consulting or working in marketing positions, to bring real-world perspectives into the classroom.

Essential Skills For Assistant Professor of Marketing

1

Digital Strategy

2

Marketing Strategy

3

Marketing Management

4

Marketing Intelligence

Career Prospects

The role of an Assistant Professor of Marketing with 3-6 years of work experience in the United States is highly impactful in shaping future marketing professionals. For individuals in this role, there are several alternative career paths to explore. Here are following options:

  • Market Research Analyst: A role focused on gathering and analyzing data to identify market trends, consumer behavior, and competitive strategies.
  • Product Manager: A position involving the development and management of marketing strategies for specific products or services, including market positioning, pricing, and promotion.
  • Digital Marketing Specialist: A role centered around creating and implementing digital marketing campaigns, utilizing various online platforms and strategies to reach target audiences effectively.
  • Brand Manager: A position responsible for developing and maintaining a company's brand identity, including brand strategy, positioning, and communication across different channels.

How to Learn

The job role of Assistant Professor of Marketing in the United States is projected to experience steady growth in the market. According to a 10-year analysis, employment opportunities in this field are expected to increase. To obtain the most accurate and up-to-date information, it is recommended to consult official sources, such as the Bureau of Labor Statistics or relevant industry reports.