The main function of an educational program director is to work with the clients to provide seamless, efficient educational experience. This is accomplished by constantly analyzing and gathering feedback from clients to determine what elements of their relationship could be improved and enhanced. To improve the quality of programs they must be present and actively participate in client meetings, assisting in the discussions and offering support. While the program manager might be able to spend the majority of their time in meetings or interactions with clients from different areas however, significant time is also working in the office, analysing the data.
The majority of positions require some years of experience in sales, marketing, and public relations. Managers of programs must have strong communications skills and experience with public speaking particularly with a variety of audience. They must be able to use basic business applications like Microsoft Word, Powerpoint, and Excel. They should also be capable of learning and adapt to the latest technology and software that is emerging within the industry. A strong analytical and problem-solving abilities are an advantage as is knowledge of the management of risk and contingency planning can assist in preparing the program manager for the kinds of challenges they might encounter.