A Chief Customer Officer (CCO) is accountable for managing customer-related functions, as well as ensuring good relationships with customers as well as improving their overall experience. They design and implement strategies that are centered around the customer that aim to improve customer the level of satisfaction as well as loyalty.
The CCO works with different departments to align their business processes to meet the needs of customers. They review the feedback of customers and collect data to determine areas that could be improved and implement customer-focused initiatives.
The primary aspect of their job is advocating for the interests of customers at the top level of management and shaping the company's customer-centric culture. The CCO usually has a wealth of knowledge of marketing, customer service, or similar fields, with a strong communication and leadership skills. The ultimate goal of the CCO is to develop a customer-focused strategy that positively affects the growth of the business and its success.