Description

The eCommerce Manager is responsible for the online operations, including managing the site, marketing, and sales. They plan and implement digital campaigns, evaluate the performance of their campaigns, and improve the user experience. Their job is to increase online sales and traffic and ensure the site's performance and functionality. They work with teams that are cross-functional manage inventory and track the feedback of customers. An undergraduate degree in a marketing or related field is usually required, as is an understanding of eCommerce and solid analytical abilities. The eCommerce Manager should be adept in using digital marketing tools and possess an in-depth understanding of how consumers use the internet.

Roles & Responsibilities

As an eCommerce Manager with 6-9 years of experience in the United Kingdom, your main responsibilities include:

  • Managing end-to-end eCommerce operations, including inventory management, order processing, and fulfillment.
  • Developing and implementing digital marketing strategies to drive website traffic, customer acquisition, and conversion rates.
  • Conducting market research and analysis to identify trends, competitors, and opportunities in the eCommerce industry.
  • Collaborating with cross-functional teams to optimize website design, user experience, and customer journey for increased sales and customer satisfaction.

Qualifications & Work Experience

For an eCommerce Manager job role, the following qualifications are required:

  • In-depth knowledge of the eCommerce industry and the latest trends to develop and implement effective strategies that drive online sales and customer engagement.
  • Strong analytical and problem-solving skills to analyze data, metrics, and key performance indicators (KPIs) to identify areas for optimization and implement appropriate solutions.
  • Excellent communication and interpersonal skills to collaborate with internal teams, external partners, and stakeholders to ensure smooth coordination and execution of eCommerce initiatives.
  • Experience in managing eCommerce platforms, content management systems (CMS), and digital marketing tools to create and optimize product listings, enhance website usability, and maximize online visibility.

Essential Skills For eCommerce Manager

1

Email Marketing

2

Digital Marketing

3

Project Management

4

Web Analytics

5

Data Analysis

6

Search Engine Optimization (SEO)

Skills That Affect eCommerce Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

E-business

2%

Digital Marketing

1%

Content Designing

9%

Project Management

9%

Web Analytics

1%

Career Prospects

The role of an eCommerce Manager in the United Kingdom, with 6-9 years of experience, is crucial for driving online sales and managing the overall e-commerce operations. Here are following alternative roles for professionals in this field:

  • Digital Marketing Manager: Involves developing and implementing online marketing strategies, driving traffic, optimizing conversions, and managing digital campaigns.
  • Customer Experience Manager: Focuses on enhancing the customer journey, optimizing user experience, analyzing customer data, and improving customer satisfaction and retention.
  • Supply Chain Manager: Involves overseeing the end-to-end supply chain operations, managing inventory, ensuring timely delivery, and optimizing logistics processes.
  • Product Manager: Focuses on product development, defining product roadmaps, conducting market research, and managing the product life cycle to drive sales and meet customer needs.

How to Learn

The role of eCommerce Manager in the United Kingdom has seen significant growth in recent years, with a steady rise in demand for skilled professionals in this field. According to a 10-year analysis, the job role is predicted to continue expanding as online shopping becomes increasingly popular. With the current rapid pace of digitalization and the growing importance of online sales, it is expected that employment opportunities for eCommerce Managers will continue to increase in the future. The precise number of employment opportunities is difficult to quantify, but the upward trend suggests a positive outlook for individuals seeking to pursue a career in this role.