Brand Strategist

A brand strategist assists companies identify the market they want to target and then determines the most effective way to engage with the market to ensure that the people in the same demographic are happy with the offerings of the business. In the process a successful brand strategist also seeks for opportunities to increase the visibility and reach of the brand by expanding the population and the potential market for the products of the company.

The thing a strategist for brands would usually do for a business is to assist the people who make the decisions within the organization look at the company from the perspective of their intended consumer group. The brand manager works to identify the key elements that influence purchase decisions lead consumers to choose certain businesses while rejecting other brands. Typically, the brand strategist will look through reports of market research that are based on demographics and behaviour patterns and try to identify areas where it is possible for the business to take action to increase its brand's visibility. Sometimes, the brand strategist will be looking for new demographics for consumers and create reports and suggestions for enhancing brand recognition beyond the areas that are identified by the company and marketers. In these instances the brand strategist will take into consideration market research and the costs to acquire new clients, when they present the viability of this strategy to the board members. One of the most important aspects of the job of a brand strategist is to ensure that advertising and marketing efforts remain "on the brand". That is, they are a reflection of the overall strategy that has been designed to increase positive consumer awareness. The strategist typically works closely with the marketing, advertising, as well as creative teams to make sure that their efforts are focused on the specifics of the company's growth strategy.

In order to work as an expert in branding, one usually has a college education in the field of marketing, or another similar discipline in business related to consumer behaviour. Brand strategists are often employed as consultants outside of companies however larger companies with many products or services might employ the brand's own strategists who are employed to guide their marketing strategies. A typical brand strategist is in an office during the regular working hours during the week.

As a Brand Strategist with 0-3 years of experience in the United Kingdom, your main responsibilities include:

• Conducting market research and competitor analysis to identify trends and opportunities. Researching markets and competitors for trend identification and opportunity analysis.
• Developing brand positioning strategies to differentiate clients in the market. Creating brand positioning strategies for market differentiation.
• Collaborating with cross-functional teams to ensure brand consistency across all touchpoints. Working with cross-functional teams to maintain brand consistency across touchpoints.
• Assisting in the development and execution of marketing campaigns to promote brand awareness.

For a Brand Strategist job role, the following qualifications are required:

• Deep understanding of brand positioning and the ability to develop effective brand strategies that align with business objectives, target audience, and market trends.
• Strong analytical and research skills to gather and analyze market data, consumer insights, and competitor information to inform brand strategy development.
• Excellent communication and presentation skills to articulate brand strategies and recommendations to clients or internal stakeholders, fostering collaboration and alignment.
• Creative thinking and problem-solving abilities to identify opportunities, address branding challenges, and develop innovative brand solutions that differentiate and create value.

The role of a Brand Strategist is crucial in shaping a company's brand image and marketing strategy. For individuals with 0-3 years of work experience in the United Kingdom, there are several alternative roles worth considering. Here are following options to explore:

• Marketing Coordinator: A role focused on executing marketing campaigns, coordinating promotional activities, and analyzing market trends.
• Social Media Manager: A position dedicated to managing and enhancing a company's social media presence, creating engaging content, and building brand awareness.
• Market Research Analyst: A role involving gathering and analyzing data to identify market trends, consumer behavior, and competitor insights to support strategic decision-making.
• Content Writer: A position focused on creating compelling and persuasive content for various marketing channels, such as websites, blogs, and social media platforms.

The role of a Brand Strategist in the United Kingdom is projected to witness strong growth in the market. Over the past decade, this job role has gained significant importance in the corporate world. With businesses increasingly focusing on brand building and marketing, the demand for skilled brand strategists is expected to rise. According to recent data from Google, there is a positive trend in the number of employment opportunities in this field, and this trend is expected to continue in the future. The job role of a Brand Strategist offers promising prospects for career growth and development.