Description

A global marketing and sales manager's main job is to establish and build relations with their business. They frequently travel to their designated region(s) across the globe. While in these regions, international marketing and sales managers interact with key customers and businesses, making sure that the objectives of their business and their regional clients are achieved. Additionally, they can attend conventions, meetings and other gatherings for professional purposes to build relationships and increase the reach of their employers, since an international manager of sales and marketing is expected to find opportunities and develop relationships for business partnerships with prospective partners.

The duties of an international manager of marketing and sales could be assigned include overseeing teams across different regions to develop sales campaigns that advertise products, as well in evaluating the campaigns to make sure they're effective and adapted to the market of the countries where they are located. The international manager of marketing and sales should effectively convey the goals of the company to their employees and ensure that their subordinates are aware of how they can effectively promote the strategies developed from the management. Furthermore, they collaborate with other executive in their respective regions and with executives at the company's headquarters, to meet specific quotas or sales goals.

Managers of international sales and marketing typically require years of experience in their field and an undergraduate degree in communications, business or a related area; comparable experience may be substituted for education prerequisites.

Roles & Responsibilities

As an International Sales & Marketing Manager with 3-6 years of experience in the United States, your main responsibilities include:

  • Develop and execute sales and marketing strategies to expand market reach and achieve revenue targets.Analyze market trends, identify target markets, and devise effective sales and marketing campaigns.
  • Build and maintain relationships with international clients and partners.Conduct market research, attend industry events, and engage in networking to cultivate business connections.
  • Collaborate with cross-functional teams to launch new products or services globally.Coordinate with product development, operations, and logistics teams to ensure successful product launches and international distribution.
  • Monitor and analyze sales performance, market trends, and competitors to identify growth opportunities.

Qualifications & Work Experience

For an International Sales & Marketing Manager job role, the following qualifications are required:

  • Extensive knowledge and experience in international sales and marketing strategies, including market research, product positioning, and competitor analysis.
  • Strong interpersonal and communication skills to effectively build and maintain relationships with international clients, partners, and stakeholders.
  • Proven track record of successfully developing and implementing sales and marketing initiatives in multiple countries or regions.
  • Excellent leadership and team management abilities to oversee and guide a diverse sales and marketing team, ensuring alignment with overall organizational goals and objectives.

Essential Skills For International Sales & Marketing Manager

1

Digital Strategy

2

SEO

3

Digital Marketing

4

Sales & Management

5

Digital Campaign Tool

Career Prospects

The role of an International Sales & Marketing Manager is crucial in driving business growth and expanding market reach. With 3-6 years of experience in the United States, professionals can explore alternative roles in the field. Here are following options to consider:

  • Global Account Manager: Responsible for managing key accounts and building strategic partnerships on a global scale.
  • Market Research Analyst: Involved in conducting market research, analyzing consumer trends, and providing insights to support marketing strategies.
  • Business Development Manager: Focused on identifying new business opportunities, forming alliances, and expanding market presence.
  • E-commerce Manager: In charge of developing and implementing online sales strategies, optimizing website performance, and enhancing customer experience.

How to Learn

The International Sales & Marketing Manager position in the United States is projected to experience significant growth in the market. Over the past 10 years, analysis indicates a consistent upward trend in demand for professionals in this role. This growth is expected to continue in the future, with a considerable number of employment opportunities becoming available. Based on the latest data points from Google, this position is anticipated to witness a substantial rise in demand and offer a positive outlook for career progression and job prospects in the field of international sales and marketing in the United States.